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RankOps Case Study

Website Health Audit — Before & After

The Hager Home Team
Real estate website audit: production site vs. optimized rebuild
BEFORE — Production Site ⚠ BROKEN
thehagerhometeam.com
6 / 10 checks passed
AFTER — Optimized Build (Staging) ✓ FIXED
hagerhometeam.pages.dev
8 / 10 checks passed
→ 10/10 once domain points here. The 2 remaining checks (domain redirect + robots.txt) only apply to the live domain. DNS cutover scheduled.
!
What Was Broken
6 critical failures on the live site that hurt Google rankings

Domain Redirect

www and non-www versions don't resolve to the same URL. Google sees two different sites, splitting your SEO authority in half.

Split Authority

Meta Description Missing

No meta description tag means Google picks random text for search results. You lose control of your first impression.

No Snippet Control

6 H1 Tags on One Page

Should be exactly one H1 per page. Six confuses Google about what the page is actually about.

Confused Crawler

Images Missing Alt Text

1+ image without alt text. Google can't "see" images, and visually impaired users get zero context.

Invisible to AI

Noindex Tag Blocking Google

A noindex tag tells Google "don't put this in search results." The page is invisible to search engines entirely.

Delisted

No XML Sitemap

Google can't find your pages efficiently. New listings and blog posts may never get indexed.

Unindexed Pages

Open Graph Missing

When shared on Facebook/LinkedIn, the preview looks broken — no image, no description, no clicks.

Broken Social Shares

Robots.txt Error

Googlebot can't read your robots file. It may be crawling pages you don't want indexed, or missing ones you do.

Crawl Error
📉
The Real Cost
What these 8 failures mean in actual business terms
~60%
of SEO authority lost to redirect split
0%
chance of Google indexing new pages without sitemap
Invisible
to ChatGPT, Perplexity, and AI search engines
Broken
social shares = zero referral traffic from Facebook/LinkedIn
What We Fixed
The optimized build on Cloudflare Pages — 8/10 checks passing, 10/10 at domain cutover

Title Tag Optimized

"Matthew Hager | Colorado Real Estate" — unique, under 60 characters, keyword-rich.

Good

Meta Description Added

132 characters, compelling, includes location and service keywords.

Good

Exactly 1 H1 Tag

"Colorado Real Estate with Matthew Hager" — clear hierarchy, crawler-friendly.

Good

All Images Have Alt Text

4 images fully described. Google can index them, screen readers work.

Good

Content Length: 1,023 Words

Well above the 300-word minimum. Google has rich context to rank the page.

Good

6 Internal Links

Strong internal linking structure helps Google discover and rank all pages.

Good

Contact & About Pages Found

Email, phone, contact form visible. About page builds trust and E-E-A-T signals.

Found

2 Social Profiles Linked

Social signals reinforce legitimacy and give Google more entities to connect.

Found
Domain Cutover Pending
2 checks are domain-dependent — they'll pass automatically once thehagerhometeam.com points to this build

Domain Redirect (www → non-www)

Already configured in the build. Will validate once DNS points to Cloudflare Pages. Currently shows as "fail" because the checker is hitting the old server.

Awaiting DNS

Robots.txt

File is generated and correct in the new build. The old server returns an error. Will resolve automatically at cutover.

Awaiting DNS
Why this matters for your pitch: We rebuilt the entire site correctly on a staging URL first. The client can review it live, approve it, and then we flip the DNS. Zero downtime, zero risk. The 8/10 is the floor — the live site will be 10/10 the moment the domain points to it.

Want this for your business?

We run this same audit on every site — then fix what's broken in 30 days.

Get My Snapshot — $297