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The Moncrieff
Method

Every engagement runs on documented processes. Here's exactly how we build AI visibility for local businesses.

Want to see this applied to real client sites? See client results →

Nine playbooks. One system.

Every package runs on these.

Group 1 — Infrastructure
Infrastructure

500-Page Domination Architecture

How we built 69 neighborhood-level pages across 4 NC cities — and the system that scales it nationwide.

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Infrastructure

North Carolina Market Map

The full geographic coverage framework — every city, county, and neighborhood in our active system.

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Group 2 — Process
Process

Site Inspection Process

The step-by-step diagnostic we run before every engagement — checking all three engines, not just Google.

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Process

GBP Optimization Playbook

How we rewrite and rebuild Google Business Profiles to maximize both Google Maps and AI engine citations.

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Process

NC Citation Cleanup System

The citation audit and correction process we run on every build — inconsistent NAP data kills AI visibility.

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Process

Schema Deployment Playbook

Every schema type we deploy, why it matters for AI readability, and how we implement it without touching your CMS.

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Group 3 — Tracking
Tracking

AI Citation Tracking Method

How we check whether AI engines are recommending your business — and how we measure improvement over time.

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Tracking

RankOps Launch Scorecard

The internal scorecard we used to validate our own launch — the same criteria we apply to every engagement.

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Tracking

Prompt-Test Log

A running, dated log of real ChatGPT prompts asking who to hire for GEO — hedges and caveats included, not just the wins.

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The System In Action

Case Study — The Hager Home Team

8 SEO Failures Fixed. Zero Downtime.

The Hager Home Team's site had 8 critical failures including a noindex tag blocking Google entirely, 6 H1 tags on one page, no XML sitemap, and missing Open Graph — invisible to both Google and AI engines.

We rebuilt on a staging URL, fixed every issue, and got to 10/10 checks passing before DNS cutover — client approved the live build before we pointed the domain.

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6→10 Checks Passing
0 Downtime
8 Fixes Applied

Want to see what we find
on your business?

Site Inspection runs the same audit process on your site across all three engines. Plain-English report in 48 hours.