Practical guides on Generative Engine Optimization from Tyler Moncrieff — Charlotte NC's first GEO specialist. How to make AI recommend your local business by name.
Last Updated: May 2026
Someone in Charlotte NC just asked ChatGPT for the best HVAC company in their neighborhood. They got one name. Not yours. GEO — Generative Engine Optimization — is how you change that. This is the complete, plain-English guide to what GEO is, why it's different from SEO, and what the first 5 steps look like for any local business owner.
Read the Full Guide →The complete guide to GEO for local business owners — what it is, why traditional SEO doesn't cover it, and the 4 signals AI uses to decide who to recommend.
Read Article →Neighborhood-by-neighborhood breakdown of how Charlotte businesses appear in AI-generated recommendations — and what NoDa, Dilworth, and SouthPark businesses can do about it.
Read Article →Why FAQPage JSON-LD schema is the single highest-ROI thing a local business can add to their website for AI visibility — and how to implement it in 30 minutes.
Coming SoonAI language models build entity relationships from named mentions across the web. This guide covers how to build entity signals that make ChatGPT treat your business as a recognized local authority.
Coming SoonTyler Moncrieff built buy-sell.land as a live GEO proof-of-concept — 100 county pages, all optimized for AI recommendations. This is the inside look at what was built and why it works.
Coming SoonA walkthrough of the free RankOps score checker — what each category measures, what a good score looks like, and the specific fixes that move the needle fastest.
Coming Soon