The free AI Visibility Map, explained
The AI Identity Score
Since October 29, 2026 the free AI Visibility Map is an AI identity scan. It scores, out of 100, how clearly AI can tell who your business is: what Google Gemini knows about your website and your name, which other websites use your name, whether Wikidata points your name to you, and how clearly your own site says who you are. Every map is scored the same way.
The five parts
| Part | What it checks | Points |
|---|---|---|
| Does AI know your website? | Google Gemini, asked from its own knowledge with no web search, whether it knows your website, and as which business | 30 |
| Does AI tie your name to you alone? | Gemini, asked which businesses it knows by your name | 15 |
| Do other websites use your name? | Your name on other domain endings, hyphenated and with "ai", plus any website Gemini names | 25 |
| Does Wikidata point your name to you? | Wikidata, an open knowledge graph many AI systems read | 10 |
| Does your site say clearly who you are? | Four checks of your homepage, your about page and your llms.txt | 20 |
| Total | 100 |
1. Does AI know your website? (30 points)
We ask Google Gemini whether it knows your website and, if it does, which business it is, what it does and where it is based. We never tell it what your site says, so it cannot simply agree with it.
- 30 points: Gemini knows your website as your business. The name it gives matches yours, or what it says you do matches the words your site uses.
- 10 points: Gemini knows your website, but as a different business.
- 0 points: Gemini does not know your website.
2. Does AI tie your name to you alone? (15 points)
We ask Gemini which businesses, products or organizations it knows by your name, or by a name that differs only in spacing, hyphens, capital letters or an added "AI". An entry counts as you when it gives your website, or your exact name with the same kind of work or the same place.
- 15 points: Gemini ties your name to no other business.
- 7 points: it names you and at least one other business.
- 0 points: it names only other businesses.
Parts 1 and 2 come from one question to Gemini. If Gemini cannot be asked, because Google's free daily limit is used up or a problem outlasts our retries, both parts score 0 and your map says so.
3. Do other websites use your name? (25 points)
We check the name part of your domain on .com, .net, .org, .ai, .io, .co and .us, with and without a hyphen (rankops and rank-ops), with "ai" added, and any website Gemini gave under your name: up to 20 addresses. Public DNS says which ones are registered, then we read each one's homepage.
- Uses your name for work like yours: minus 10 points. Its title, site name or description contains your name, and its homepage shares at least two of the words your site uses for what you do.
- Uses your name for other work: minus 5 points.
- A live site that does not show your name: minus 2 points.
- For sale on a domain marketplace: minus 2 points, because anyone can buy it.
- Redirects to your own site, or registered with no website answering: nothing.
- Could not be checked this time (the scan ran out of time, or public DNS gave no answer): nothing, and your map lists the address that way. The scan asks again on a later try while one is left, so this shows only on a map's last try.
This part never goes below 0. When your site says who you are not (the last check in part 5), the look-alikes cost half, rounded up. Free tools cannot search the whole web, so other sites that use your name may exist.
4. Does Wikidata point your name to you? (10 points)
We search Wikidata, an open knowledge graph many AI systems read, for entries labeled with exactly your name.
- 10 points: an entry with your name lists your website as its official website.
- 5 points: no entry has your name, so nothing points it elsewhere. The same when Wikidata cannot be reached.
- 0 points: entries with your name exist, and none of them is you.
5. Does your site say clearly who you are? (20 points)
Four checks, 5 points each:
- Business structured data that names your website: a business entry, of any schema.org Organization type, whose url or @id is your website.
- One business name in your page title, your site name and your structured data.
- At least 2 of your profiles on other websites linked in that structured data (sameAs).
- When other live websites use your name, a note that says who you are not, such as "not affiliated with", on your homepage, your about page or in llms.txt. With no such sites, this check passes.
What your score means
- 85 to 100: Clear identity.
- 60 to 84: Identity with gaps.
- 30 to 59: Unclear identity.
- 0 to 29: Identity at risk.
Every map ends with the same options, whatever it finds: the AI Entity Fix, $497 to do it yourself or $1,225 done for you, the AI HQ Build ($4,997) and AI + SEO Growth ($1,500/mo).
What the score is not
- It tests Google Gemini only, asked from its own knowledge with no web search. It is not a test of ChatGPT, Perplexity or every AI engine, and Gemini's answers can be wrong or change.
- It is not a percentage of how accurately AI understands your business, and a high score does not guarantee what any AI engine will say.
- It checks look-alike addresses, not every page on the web that mentions your name.
- Your map also shows your AI readiness score, the same 17 checks as the AI Citation Tracker. That number is shown on its own and is not part of this score.
The full map, which asks Gemini with live Google Search, is scored on the RankOps AI Visibility Rubric instead.